How to Create Whiteboard Animation Videos using Videoscribe
Hey! My name is Theodore and I run and own the Youtube channel PracticalPsychology. I’m here because I use Videoscribe whiteboard animations as a foundational tool for my business.
In this article, you’re going to learn how to create a whiteboard animation video and how I’ve used this process to go from being broke in a dorm room to earning over $100,000 in 8 months.
Also, at the end, you’ll be able to try out the premium whiteboard software I use free for 7 days, so keep reading!
1) Find your Video Idea
First, you need a video idea. Creators have this common question where they ask “Do I create what I want to create, or what other people want to watch?”. The key is to find something that’s both. You can do this with a few methods:
a) Check out viral videos
This is how I usually find my viral videos ideas. First, you need to find Youtube channels that are similar to yours. Secondly, go to their channel, click on their videos, and then sort by most popular:
After that, make note of all of their top videos. For example, mine all are about relationships and social skills, and the thumbnails are very similar. You’ll start to notice patterns of which videos are semi-viral and which ones seem to always go big. This can give you a great start on Youtube, just create videos around these topics!
b) Ask your customers what they want
If you’re creating an animated video for someone else, then instead of getting your video idea from other videos, you need to ask your customer what they want. I once created a sponsored video for Blinkist, a book summarization service.
The video was an animated book summary and instead of trying to create a viral video… I needed to create a video that they wanted, one that delivered value and was super easy to watch.
c) Think of a great video idea
Other than following someone else’s formula for success or asking a customer what they want, you can create a video with a great idea that you thought up. As a great example, I was in the shower one day thinking about how I wanted to prioritize my life. Most people focus on one of the following things: Health, Wealth, Love, or Happiness.
In the shower I realized that we shouldn’t focus on any of these, because it’ll take away from the other ones. In fact, what we should focus on... is wisdom and knowledge. Knowledge will make you wealthy, and with the right action it’ll make you healthy, attractive and eventually happy. So, I took this idea that I wanted to share with my audience, wrote a simple outline and turned it into a whiteboard video in less than 8 hours.
2) Writing the Script
I’m going to give you a super simple formula to writing a great script. For me, to create a 5 minute video, I’ll need around 1000 words. You might speak a little faster, or a little slower, but the average person’s speaking rate is 200 words per minute (more when it’s something they’re passionate about).
The key is to create an outline first. For example, I created an outline for this article that looked like this:
- How to get video ideas
- How to write the script
- How to narrate
- How to edit your audio
- How to make money from your videos
Once you have a basic outline, it’s really easy to fill in the holes with your content. I suggest using stories for 2 major reasons.
One, people absolutely LOVE stories. The engagement rate is higher, they watch for a longer period of time… and it’s very easy to animate a story using Videoscribe.
Secondly, it’s much easier to write 1000 words if you’re telling a story. Remember in high school when you had to write those papers, but you weren’t writing what you wanted to write about? Well, for me - when I’m writing about a book I loved, or ways to get a girl to like you, or some new psychology trick - it’s super easy for me to sit down and just type for 30 minutes.
Another trick, which seems to be correlated with getting more views is to include lists. Videos that include numbers in the title get more views, and videos that use lists in the videos also receive longer retention. My guess is that people are so curious to know what all the “10 greatest knockouts of all time” are, they watch until the end.
I highly suggest reading your script out loud so you can get the flow and transitions of your script just how you want them. This is what I do, anyways.
Also, something to think about is your Call-To-Action in the video.
When you create your video, keep a CTA (Call to Action) in mind. What do you want the viewer to do after watching the video? Is it to buy a product? Is it to donate to a charity? Is it to go watch another video? Keeping your CTA clear will help you get the most results from your video, and it helps if you mention it throughout the video, instead of just at the end.
Instead of telling you the many ways to narrate (because there are hundreds of ways to do it), I’m going to show you the way I’ve been doing it for a few years.
You’ll need a program called Audacity that will allow you to record and edit your audio.
You’ll also need a microphone (and maybe an amp) to physically record your audio. I personally use the AudioTechinca 2020 and a FocusRite Scarlett Solo amp. I paid $200 for this professional setup and it’s lasted me at least 2 years.
Once you hook up your recording devices and software, it’s time to record!
I just read my script in front of the microphone, it’s as simple as that. It’s recommended to keep a bottle or water nearby because your voice may get hoarse or dry after speaking for a few minutes.
Also note that for me… sometimes it takes saying a single line 5-6 times to say it the exact way I want to. Getting the tonality and pitch is a skill that you can improve through time and practice, so don’t be discouraged at first. In fact, you can watch my very first video to get an idea of how much I’ve improved!
4) Editing the Narration
Everyone hates their voice the first time they hear it.
Seriously, it’s a skill and you get used to it. It takes creating around 10 videos for that self-doubting voice of “What if everyone thinks my voice sounds weird” goes away. I’ve coached tons of online creators and the 10-video mark is where the pressure of that comes off, so expect to sound weird when you listen to your own recording.
First, you’ll want to edit out all of the background noise and speaking errors. In my experience, a 10 minute narration recording will eventually end up being a 5 minute video after all the rough takes and spaces are taken out.
After that, you can use a method I learned to turn your audio into something that’s beautifully played on any device anywhere.
Download a program called Levelator. Export your audacity file as a .WAV file. Now open Levelator and drag-and-drop your .WAV file into Levelator. When it’s done, Levelator will create a second .WAV file that’s “fixed” and sounds much better.
Now take your second .WAV file (it usually has .output added to it) and put it into a new Audacity recording and save it as a .MP3. This process takes some extra time, but it’ll greatly increase the quality of your audio when you create your whiteboard video.
Also, if you want background music, now is the time to add it. It’s important you add your background music after the Levelator process, but before you start animating to reduce hassle and frustration.
5) Animating your Whiteboard Video
Now that you’ve completed the recording part, it’s time to animate. Videoscribe is my favorite animation software for tons of reasons, including:
- They’re cheap
- They’re always updating stuff
- They have a giant library of images
- They include almost 200 free music tracks
- Videos can be customized so you can have your own style
I won’t go into the mechanics of animating, but here are some links to get you started, and a video I created a long time ago that still applies:
(That video is quite old, I need to update it! I've definitely improved my animation and narrating skills)
A trick I use to animate faster is to hook your desktop up with two monitors. This allows me to look at the script on one screen and Videoscribe on another screen, which greatly increases the speed at which I can finish the video. I’ll animate a paragraph or two, then edit the timings of the animation to sync them. Then I’ll animated the next paragraph and do the same thing until the video is completed.
You can make very complex animated whiteboard videos with Videoscribe, or you can make super simple videos… it’s all up to how much time and effort you wish to put into your masterpiece.
If you have a super strong storyline and a nice voice to listen to, the animations aren’t as important. However, having moving images on the screen definitely increases retention and engagement.
6) Monetizing your videos
Since I’m a Youtuber, I am always looking for ways to increase my income and make more money from my channel.
Last month, for example, I earned $2848 for around 1,500,000 views. Even though this is mostly passive income, it’s not enough to support my channel’s goals (I hire scriptwriters, animators, and other freelancers now… to help me scale) and work on other projects.
Around this time last year I found a second, major way to monetize my channel more. I did this by creating an online course and then selling the course on my channel.
Simply put, I looked at all of the videos on my channel and found that most of the viral ones were about relationships and dating. Using this as validation… I started outlining a 15-video course on how to be more attractive using psychology.
After I finished creating all 15 videos, I made a few extra videos to put on my channel and see if anyone would buy. Within the first week, I had over 100 buyers paying $47 for the course! $4,700 for the first week was absolutely amazing compared to my Youtube adsense income.
It certainly took tons of upfront work and time to create, but it’s been a year since launching that online course and I’ve earned an extra $33,860 from it. I’ve also created other products and services to sell using Videoscribe, such as my mastermind program and a second course on selling (including over 70 animated videos).
Student success rate from my online courses seem to be higher because they’re all animated videos… compared to powerpoints and facecam-style video courses!
Between these courses, and my Youtube ad income, I’ve earned over $100,000 from Videoscribe by creating whiteboard videos.
Another way to make money creating whiteboard videos is to sign up to Fiverr.
There are tons of animation services on Fiverr, but it’s not too late to join the crowd. With the right skills, someone could easily charge $200+ per video (depending on the length and complexity). Small businesses are also willing to pay this much for an advertising or promotional videos!
Look at that $2,500 service with 2 5-star ratings. Or that $200 service with 232 5-star ratings. That’s some videoscribe-money for you!
7) Why you should try Videoscribe
First off, here are some real comments of people who have watched my videos:
“Man, what a video!!! Seriously, congratulations! Your mind map is well illustrated and animated, your pace keeps our attention at 100% and your tips are really awesome. Thanks!” - Gui Valadares
“I think you should review some biographies, would be nice to see it animated well with highlights of the persons' goals, methods, ect...” - Yaniv Cohen
“I much prefer the animated videos. It's a fun combination of learning and entertainment and I do think the visuals help me grasp and remember the information better.” - Terry3241
“Loved the video, good reminder, thanks. Who did your animated drawings? Love them, very clear and would like to include something similar in our video.” - Brenda Hobday
“Hey Practical Psychology. May I know what's app did you use to animated this awesome videos?” - Hariz Azhad
“Woow beautiful Animated video. How can we make an animated video like this?” - The Dogs Influence
“LOVE YOUR Videos!!! What is the animated software you use? Works well!” - Ivan Kramer
“Hey, how do you make those kinds of whiteboard animations? I would love to use that on my presentations!” - Kevin Moe
“I always considered your whiteboard videos to be a style of mind mapping and hence memory aid. A single complex picture, while pleasant to watch, may not be as effective...for me. I love your channel...you contribute many useful insights.” - QuiDocetDiscit
As you can see, people everywhere absolutely love the videos that Videoscribe is capable of creating.
In fact, if you want to try Videoscribe… you can check out their FREE 7-day trial: